Chicago Children's Theater | Camp Red Kite
everyone deserves to soar.
Other clients have come to us, but we actually approached Camp Red Kite to create this video. Camp Red Kite is a summer arts camp tailored specifically to the unique interests and needs of young people on the autism spectrum. As long-time fans of what this organization is doing for the Chicago community, we thought it would be great to put its story to screen. We collaborated with the marketing team at the Chicago Children's Theater to identify key messaging needs and then attended camp, immersing ourselves in classroom activites and interviewing both students and teaching artists to find out what makes Camp Red Kite soar. The result? A docu-type piece with a lot of heart that can promote this amazing camp and its mission for years to come.
The video is a key player in Red Kite's annual fundraising cycle and currently lives online as a promotional piece for the organization.