CGO | Why Go CGO Campaign
Sometimes a company has lots of stories to tell.
Connor & Gallagher OneSource wanted to show potential clients its potential, but with so many reasons to “Go CGO” it didn't make sense to squeaze the company's story into a single video. Instead, we highlighted each element of CGO with its own spot, which was then marketed directly to that service's target audience. By combining testimonials from real CGO customers with dynamic b-roll of various industries served, we created informative and visualy intriguing pieces that gave a first-hand understanding of CGO's benefits and business model.
The Go CGO Campaign was the company’s key marketing strategy in 2018 and will continue to be promoted via email and social outlets in 2019.